Advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1 billion, according to the latest Advertising Association/Warc Expenditure Report. Internet adspend increased 17.3% to £8.6 billion, with mobile accounting for 78% of that growth, growing 61.1% to a total of £2.6 billion. The UK is currently the largest internet advertising market in Europe and ranks third globally, behind the US and China. Meanwhile, TV adspend rose 7.3% to a re