Is Brexit leading to bad ad choices?
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C's Mark Jackson These are uncertain times indeed. Post Marmite-gate, consumers have been warned to see price rises across the board. The pound's got the jitters. No-one seems to know if Theresa May is going to choose the hard or soft option. We're already seeing the impact of a post-Brexit economy on media spend. Both the IAB