We do not make content, we make television. We are not traditional media, we are proven media. There is no wastage in TV advertising - only bonus views. These were three of the big messages from ITV, the UK’s largest commercial broadcaster, as it sought to change the language of media this week. Speaking at Mediatel’s Videoscape, executives from the company made it clear that they are tired of the relentless focus on digital platforms and advertisers that achieve only a fract

Kinetic has announced the launch of an automated trading platform, which will bring together all major out-of-home media owners in the UK for the first time. The collaboration with Bitposter will offer an integrated trading platform to JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, amongst others, across all formats. By using the Bitposter platform, Kinetic will integrate its planning system Aureus with the inventory of the