Channel 4 study claims YouTube and Facebook video less impactful than broadcaster VoD
Kick em while they're down! Channel 4 has today unveiled new research that it says proves adverts on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand (VoD). The study, carried out by Cog Research and neuroscientist Dr Amanda Ellison at Durham University, claims advertisers are paying more per minute for completed advert views with YouTube and Facebook in an "environment where viewers are more distracted from content, or not watchi