Kick em while they're down! Channel 4 has today unveiled new research that it says proves adverts on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand (VoD). The study, carried out by Cog Research and neuroscientist Dr Amanda Ellison at Durham University, claims advertisers are paying more per minute for completed advert views with YouTube and Facebook in an "environment where viewers are more distracted from content, or not watchi

People are often wrong when asked to state their preferences or predict what they'll do. William Hanmer-Lloyd explains how brands can understand human behaviour better. In his fantastic book Dataclysm, Christian Rudder, one of the three founders of OKCupid, found that although straight men aged 25-50 stated that they desired women only a few years younger than themselves, when it came to rating the attractiveness of photos of prospective dates they consistently rated pictures

A new YouGov report reveals that more than four in 10 consumers say they would let a digital assistant either help them with or undertake activities such as monitoring their diet (43%) or recommending holidays (42%), opening up new opportunities for brands and advertisers. The 'Digital Innovation: Surviving the Next Wave of Change' report assesses how advertisers can prepare themselves for technological advances and suggests that digital assistants present a new range of oppo