What is a Media Agency? The Necessity Of A Media Agency In 2017
Media agencies were born from traditional advertising agencies. What separated them from the crowd was their ability to be able to buy a variety of media formats more effectively and efficiently then that of a standard agency. Over time, media agencies became more suited to specific clients; business owned managers, direct response advertisers and modern marketeers all understood the potential that Media agencies brought. The fundamental separation was the knowledge and effic