LBC 97.3 is Leading Britain’s Conversation, initially changed from London’s Biggest Conversation back in 2014. LBC reaches more than 1.5 million listeners every week through the London Transmitter and digital radios (DAB) throughout the U.K. The station provides 24/7 interaction with their listeners - evoking honest, edgy yet moving open debate conversations throughout the U.K. every second. LBC is aimed at upmarket, mature, intelligent consumers. This allows advertisers to t