Following on from my previous blog ‘The Ultimate Guide To Influencer Marketing’, I wanted to introduce you to one of our Micro Influencers, Kirsty Mead! I virtually sat down with Kirsty (@kirstmdx) and discussed her thoughts on brand partnerships, the importance of trust and working within ASA guidelines! Our 5 key take outs from the interview are: Good Influencer partners are those genuinely interested in the brand they are being asked to endorse. Influencers will turn down

What is an ‘influencer’? Have you ever recommended a restaurant, a fun day out or even your favourite perfume to a friend? Yes! Congratulations, you’re an influencer! This is because you have given out an honest review and recommendation to someone you believe would enjoy and be inspired by a product or service. Social Media Influencers work in the same way. We classify an Influencer as someone with 1,000+ genuine followers on a social platform. Every influencer holds their o