How to ensure your high-profile influencer campaign is legal, decent, honest and truthful.
Molly Mae has hit the news again by falling foul of ASA Influencer Guidelines for the second time. A catalogue of errors that could have easily been avoided has resulted in her high-profile campaign becoming a PR disaster. An influencer marketing specialist, such as Media Performance, will have a full understanding of what can and can’t be done. So, what are the rules? It is unfair and against the law for an influencer to promote a product where a trader has paid for the pro