The question of VR advertising and its scalability has cropped up again since Facebook’s rather disastrous announcement on the 28th October 2021 in which they introduced to the world their rebrand…Meta. Whilst this announcement led to backlash and certain publishers pulling out of trails to the metaverse, it does raise some interesting questions and possibilities for the future. Gone are the days of extortionate £1,000+ VR headsets or the opposite end of the spectrum with che