A new wave is set to dawn upon us within the world of advertising. Many advertisers are looking for more up to date and engaging channels to reach their target audiences. With the global programmatic industry predicted to grow at a rate of 12% year on year, it expresses the ever-growing importance of well targeted programmatic activity as part of your media mix. Within the UK programmatic market, the spend is expected to rise by 69% and there is an expected increase of 65% i

Traditionally, in pre-Covid times, December brings with it many joys. Non-stop Christmas music on the radio, an extensive range of Christmas jumpers, the annual office party and of course, Christmas advertisements galore. Whilst the last few years have been different for us all, the plethora of Christmas TV ads continued. From Coca Cola’s big red truck, John Lewis’ annual offering and Aldi’s latest Kevin the Carrot adventure to the typical holiday and furniture sales. Christm