The complexity of measurement tagging seems to have increased now more than ever. With a range of different factors affecting marketers today, from regulation and technology changes to evolving customers’ expectations and behaviours, it’s relatively easy for marketers to get themselves stuck in a loop with no clear-cut answers. Firstly, lets discuss how the eco-system has changed these past few years and continues to change every day. The rising user expectations around data

Advancements in technology have constantly changed how we consume content and in the face of it all, radio can be seen as an outdated type of advertising. In-fact, radio is as relevant as ever, and when utilised as part of a well-planned marketing campaign, it can be essential to meeting your full suite of objectives. The latest RAJAR results show the rising importance of radio: 20.3 hours average listening time, 36.77m total commercial radio audience & a large increase acros