Google’s new update is its latest attempt to make the internet a safer, efficient, and more organised space. The core web vitals update has caused a bit of a stir in SEO circles with many marketers, web developers and SEO specialists calling it as a fundamental change which has a focus on developing a clear and consistent user experience. With this update the influence of user experience and engagement has a significant impact on Google ranking factors and by extension a huge

In today’s ever changing marketing climate, it’s hard to pinpoint what criteria is needed to define, create, or analyse a successful campaign. One important aspect to always consider however, is the importance of using data to validate your marketing. Nowadays, you’ll be swamped with data acronyms such as CTR, CPM, ROAS, and terms such as Reach and Impressions. It’s easy to get confused and become overwhelmed by them. But understanding the basics of what they mean and why the