The digital marketing landscape is constantly evolving, with the introduction of new media channels & different strategies aligned with this, there’s so much potential in reaching new users. Tik-Tok, being the most recent and newest form of social media is rapidly growing. With already over 680 million users in the space of 2 years, Tik-Tok is looking to take over. So, what do we as advertisers do to ensure we can utilise this platform to its full potential to reach even mor

With Sky and Virgin Media forecasted to lose one-sixth of their combined subscriber base over the next five years throughout Western Europe, the popularity of streaming services becomes an ever increasing thought for advertisers. A 2022 study found that 83% of respondents utilised Netflix, 63% Amazon Prime & 51% used YouTube. So, with streaming becoming the ever more popular option for content consumers, how can advertisers utilise this? Firstly, what is the difference betwee