Media Trends & Market News

January 24, 2019

"Normality has resumed" Is the quote of the day as fans across the U.K. welcome Chris Evans back to radio, debuting his new breakfast show after leaving BBC Radio 2 in December 2018. 

Evans, who fronted Radio 2’s breakfast show for nine years launched his new programme on Monday morning with the words: “I say, this is very exciting.”

“It’s so great to be ba...

November 20, 2018

Research has shown that the average TalkSPORT radio advertising campaign returns £8 for every £1 investment.

TalkSPORT is the worlds leading sports radio station. Reaching around 3 million each an every week, TalkSPORT provides huge opportunity for advertisers looking to reach an in-trend, ever growing sport fanatic audience. 

Over 80% of the listeners are...

October 13, 2017

LBC 97.3 is Leading Britain’s Conversation, initially changed from London’s Biggest Conversation back in 2014. 

LBC reaches more than 1.5 million listeners every week through the London Transmitter and digital radios (DAB) throughout the U.K.

The station provides 24/7 interaction with their listeners - evoking honest, edgy yet moving open debate conversat...

September 28, 2017

Media agencies were born from traditional advertising agencies. What separated them from the crowd was their ability to be able to buy a variety of media formats more effectively and efficiently then that of a standard agency. 

Over time, media agencies became more suited to specific clients; business owned managers, direct response advertisers a...

August 30, 2017

A common question among advertisers in 2017 is how much does radio advertising cost? Prices can start from as little as £100 and stretch all the way up to £100 million+. However it's almost impossible to have one price fits all for radio advertising as there are so many varying factors, but recognising these factors are will help you understand the co...

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