New London Underground Advertising Formats For 2018
From the beginning of February 2018, Hello London will be launching the DX3 network. The network will consist of 60 new digital displays spanned across the London Underground, hosting full-motion, dynamic content, which consumers will be able to observe while standing on the platform. Brands like LG, Gillette, EOS, Jaguar and Tesco will be the first to feature content across this brand new display format. The DX3 network is a significant investment in TfL’s advertising estate