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Media Trends & Market News

August 30, 2017

A common question among advertisers in 2017 is how much does radio advertising cost? Prices can start from as little as £100 and stretch all the way up to £100 million+. However it's almost impossible to have one price fits all for radio advertising as there are so many varying factors, but recognising these factors are will help you understand the co...

August 11, 2017

The second quarter of the RAJAR highlights have been released and the BAUER network has over-performed once again. 

The BAUER CITY NETWORK reaches 6.7 million listeners in major towns and cities across the UK every week proving to advertisers the true power of advertising on the German media giant. 

Commercial radio has posted its highest ever total au...

July 18, 2017

Heart is one of the most popular commercial radio brands in the UK. 9 million listeners tune in to Heart radio each week.

The listeners are from a variety of backgrounds, including wives, husbands, parents and professionals. They’re the kind of people who squeeze the most out of life, make time for themselves, and enjoy going out, shopping, having fun and...

July 6, 2017

Spotify has started diversifying its advertising beyond just audio spots with podcast and video options also available. Brand new Research from Neilsen Catalina has shown that those who use multi format, cross platform campaigns on Spotify usually have the most effective campaigns.

The study has shown that total incremental sa...

June 26, 2017

The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK's Roy Jeans

In Dave Eggers’ “The Circle”, the near future sees the merger of all the leading tech companies into one giant - dominating every aspect of life. There is no escape. Imagine a scenario where...

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