Media Trends & Market News

June 8, 2017

Clear Channel UK has become the first media owner to launch an automated buying system for out-of-home (OOH) in the UK, the Clear Channel Ad Platform, with campaigns booked using the tool going live in London.

The launch follows a successful premier of the buying system by Clear Channel International (CCI) in Belgium earlier this year, and sees Clear...

May 23, 2017

Ad tech company Media iQ has launched AiQx, a platform it claims is the first programmatic-first, AI-powered platform designed for media planners.

"AiQx is a portal by which planners can access our up to 25 machine-learning powered solutions," chief operating officer Paul Silver said. "It's the window into our brain, if you will."

The platform's interface i...

April 19, 2017

You perhaps don't need the root causes spelling out - but for those unfamiliar with the problem, consider that in the last 12 months we've had multiple admissions from Facebook that it has miscalculated video views while 'marking its own homework'; The US-based Association of National Advertisers issued a scathing report into media agency practices; ad fr...

April 7, 2017

Great Britain is an island divided. The division does not depend on the usual differentiators. It is not a matter of age; it is not a matter of class. It is not a matter of the old political conflicts of Left and Right.

If you work in marketing, if your job in any way involves understanding or targeting audiences based on their distinguishing characteristi...

March 27, 2017

Kick em while they're down! Channel 4 has today unveiled new research that it says proves adverts on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand (VoD).

The study, carried out by Cog Research and neuroscientist Dr Amanda Ellison at Durham University, claims advertisers are paying more per minute for complet...

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