Media Trends & Market News

March 2, 2016

Advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1 billion, according to the latest Advertising Association/Warc Expenditure Report. 

Internet adspend increased 17.3% to £8.6 billion, with mobile accounting for 78% of that growth, growing 61.1% to a total of £2.6 billion. 

The UK is currently the largest inter...

February 14, 2016

YouTube is using Ad Week Europe to underline the change in consumers’ media consumption patterns with a study claiming that online video ad units deliver up to 50 per cent more return on investment (ROI) when compared with TV.

To add credibility to its claims that online video adds a higher ROI than TV, the online video sharing service has paired with Dent...

January 9, 2016

The Interactive Advertising Bureau (IAB) is trying to help publishers to get people to turn off ad blockers with the release of new guidelines plus an ‘open source detection script’ which can be used on any IAB member’s website.

The combination of both tools, says the IAB, will help publishers identify and then talk to people using an ad blocker with the u...

December 29, 2015

The convergence of TV and online is an old story with a new twist. Just like the eagerly anticipated Year of Mobile which never did arrive - while The Decade of Mobile cruises by - the extent of convergence between the two big-hitting media is hard to define precisely, but it is going to have a big impact in 2016.

What is convergence? Using your TV for oth...

October 9, 2015

Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 - up 13.4% year-on-year - according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion - 33% of total digital adspend, its la...

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