Media Performance
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Media Strategy
We are in a digital era. With Google’s recent announcement of its use of generative AI to boost search ads based on query context, it seems that we are pushing...
Written by: Simon
Media Strategy
You need to fill a job role urgently. But recruitment is tough. A job posting on your website alone just won’t cut it. You need to drive traffic to draw...
Written by: Simon
Media Strategy
In this blog we explore why direct mail continues to be a valuable media channel and how it can help you to grow your brand in a media landscape that...
Written by: Simon
Media Strategy
RAJAR Q1 2023 Performance The latest RAJAR audience figures show that in Q1 2023 a record 38.7m people are now tuning in to commercial radio every week, up 610,000 on...
Written by: Simon
Media Strategy
Cross-posting is when you schedule the same content across multiple platforms to save time when posting. This method is the process of sharing a piece of content across multiple platforms...
Written by: Simon
Media Strategy
Whilst Amazon are a well-known and established global brand in driving e-commerce sales and cloud computing services, they’re also the third largest digital advertising company behind Google and Facebook, hitting...
Written by: Simon
Media Strategy
The digital marketing landscape is constantly evolving, with the introduction of new media channels & different strategies aligned with this, there’s so much potential in reaching new users. Tik-Tok, being...
Written by: Simon
Media Strategy
With Sky and Virgin Media forecasted to lose one-sixth of their combined subscriber base over the next five years throughout Western Europe, the popularity of streaming services becomes an ever...
Written by: Simon
Media Strategy
A new wave is set to dawn upon us within the world of advertising. Many advertisers are looking for more up to date and engaging channels to reach their target...
Written by: Simon
Media Strategy
The complexity of measurement tagging seems to have increased now more than ever. With a range of different factors affecting marketers today, from regulation and technology changes to evolving customers’...
Written by: Simon
