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Radio Advertising FAQ's
How much does it cost to advertise on radio?
Unfortunately, there is no set rate for advertising on the radio. Prices vary based on the campaign duration, the size of the audience that the station reaches, how often you want to reach that audience and the times of which you reach such audience. You can learn more about the costs of radio advertising here.
When can I get on air?
From having a produced commercial ready, we can have advertisers on air within the space of a week subject to the availability that the station has (we may see that as we get towards the end of the year, radio stations become consequently a lot busier due to holidays, Christmas etc.).
I don’t really understand the process or how to advertise on radio?
We firstly plan our airtime against your target locations and audience, we hand pick the best performing advert spots and show you all the guaranteed results from your campaign.
From you confirming you are happy with the campaign we reserve the airtime. We can then proceed with writing you a script in which you approve, this allows us to then create such advert with all the outlined voices, FX, jingles etc. in the script.
Once we have a produced commercial we proceed with finalising the booking and invoicing for the campaign - usually we do this a couple weeks before we are on air to give us some leniency.
How do I get a commercial?
We have an in-house specialist Radio Production team that can write you a script, produce the advert, ensure it comply’s to advertising standards and authorities and deliver the advert to the station before the campaign commences.
We are here to learn your exact business objective(s) and showcase these in a highly creative, yet effective way.
What does it mean if my advert is not accepted?
If you advert does not comply to ASA or RACC advertising standards then we will have to schedule a re-write and a re-record of the advert.
Now we've learnt about Radio Advertising it's time to learn about the most effective Radio channels for your business:
How We Plan Radio Advertising Campaigns
We produce high quality radio commercials for exceptional value. We also buy the radio airtime at a remarkably low cost, so that you can take advantage of this high impact medium whatever your budget. This is why all of our clients appoint us to handle every aspect of their radio campaigns.
There are around 600 licensed radio stations in the UK, and we are the only contact you need to have direct access to each and every one. We streamline the whole process utilising our innovative and unique planning tools that simplify the process and make much faster, getting you on air in no time at all.
Our in-house scriptwriters offer free scriptwriting service so you can ensure we get the right message to your customer every time.
We take away all the stress of producing and planning radio campaigns by providing our advertisers with the options they need, all in one place. We offer the complete service, from your initial brief through to delivering your ads to the stations, taking care of everything along the way.
Contact Media Performance today to see how our specialist ‘radio team’ can save you time, money and stress, whilst achieving substantial brand awareness and sales for your business.
We are happy to provide a free, no obligation detailed strategy based on your objectives.
Contact us today to see how radio advertising can truly achieve your marketing goals.
If you are interested in advertising a job on the radio then visit our radio recruitment page.