As the UK “passes through the peak” of the Coronavirus outbreak, we’re seeing TV viewing stabilise at a new high after several weeks of incredible growth.
Across the lockdown period, we’ve seen total TV viewing increase by a massive 22% for all individuals versus the same period in 2019 – a huge increase that is helping make TV fantastic value for advertisers.
My5 reaches millions of people every month.
If reaching a busy, socialite who tends to catch up on their favourite programmes on-demand, My5 could be perfect for you.
Advertising on My5 opens up a range of targeting opportunities, it allows us to target local geographic areas whilst overlaying advanced audience targeting.
Consumers invest in the emotive storytelling My5 portrays, including hit programmes such as Yorkshire Vet and GPs Behind Closed Doors.
My5 gives us the chance to reach our target audience whilst watching their favourite programmes when they want to watch. Due to programmes being watched on their terms, it creates a stronger bond between brand and audience.
Advertising on demand allows us to target based on researched viewing habits. This means if a viewer continuously watches documentaries on crime-related programmes, we can segment them as crime enthusiasts.
When we come to plan and target your campaign, we will advertise around relevant content that will strike a relationship with the audience.
Advertising on demand can be a great way to introduce your business to TV advertising. We know clients who see the benefits and return on investment of on-demand advertising go on to advertise on more traditional linear TV.
Here at Media Performance we help streamline the whole process from planning, production to finally being live on TV.
Whether you are new to TV or would like expert help to maximise the return of your campaign, we have experience in all sectors and extremely good relationships with My5. Which allows us to get the best bespoke campaigns.
Give TV advertising a try, it’s not as expensive as you think.
Get in touch with one of our My5 experts to find our more.
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How We Plan My5 Media Campaigns
Media Performance use the most accurate data to plan and buy your My5 advertising campaign. We can select specific audiences and regions to ensure you are reaching the right audience at the right time.
When planning our My5 campaigns we take into account your brands values, audience and needs, with all this information we can provide a tailored approach to My5 advertising that will deliver your desired results.
Contact us today to see how My5 advertising can truly achieve your marketing goals.