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Digital Media

Marketing Attribution Models Explained: A Practical Guide for 2026

Most marketing teams can tell you how many conversions they got last month. Fewer can tell you which channels actually caused them. That gap between counting conversions and understanding what...

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Written by: Simon

Media Strategy

AI in Performance Marketing: Why Adoption Alone Is Not Enough

80% of UK marketers say they have adopted AI. Only 6% have fully embedded it into their workflows. Those two numbers, from Salesforce's 2026 State of Marketing report and the...

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Photo of Post Author, Simon.

Written by: Simon