We used local insights to tailor media plans that doubled sales and boosted brand visibility across 15 underperforming housing developments.
43% increase in leads
19% improvement in lead qualification
2.3 sales rate record
01
the brief
Amidst a challenging new homes market following the peak of Covid, we were tasked with significantly improving the sales rate from 0.5 to 1 across 15 underperforming developments within the client’s portfolio.
02
our approach
We conducted in-depth research on each of the 15 developments, thoroughly analysing buyer profiles, geographic factors, price-points, competition, brand awareness and online behaviours.
Using these insights, we developed tailored, strategic media plans for each development, directly addressing local market perceptions through highly targeted digital media activations. We amplified brand visibility and awareness via strategic placements on local TV, outdoor media, and radio in areas experiencing the lowest brand recognition.
"We’ve worked with agencies before, but none have taken the time to understand our developments the way Media Performance did. Their localised insight and proactive service helped us smash sales targets in record time."
Get in touch
0148 495 9610
hello@mediaperformance.co.uk