Perspectives
Media Performance Perspectives
Explore our perspectives. Stay informed, stay inspired and stayahead with our latest thinking.
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Digital Media
In the UK, “performance media” and “performance marketing” are often used interchangeably. That’s where the confusion starts, and where many strategies fall short. Here’s the practical way to think about...
Written by: Simon
Digital Media
Performance media has moved from niche discipline to the operating system of modern marketing. For UK CMOs and Marketing Directors under pressure to prove ROI, it offers something rare: a...
Written by: Simon
Digital Media
Google Ads has never been more powerful or more confusing on price. CPCs are rising, AI is reshaping auctions, and every blog seems to quote a different “average” cost. If...
Written by: Simon
Digital Media
If you work in marketing, you’ve probably noticed Google looking a little different lately. AI Overviews and AI Mode are popping up above the “blue links,” stitching together answers from...
Written by: Simon
Digital Media
Why Are Google Ads CPCs Increasing? Advertisers using Google Ads have seen their Cost Per Click (CPC) steadily rise in recent years. Across almost all industries, search advertising is becoming...
Written by: Simon
Media Strategy
Choosing between an integrated media agency and a group of specialist partners is a key decision for any marketing team. Do you go with a full-service agency that can handle...
Written by: Simon
Media Strategy
We’re excited to launch our brand-new website - a sleek, user-friendly experience designed to showcase our knowledge, expertise and work. If you’re looking to take your advertising campaigns to the...
Written by: Simon
Media Strategy
Why TikTok Shop is essential to your e-commerce The introduction of the infinite loop within TikTok Shop The infinite loop works in-reflection to how the user can remain in-app to...
Written by: Simon
Media Strategy
The trending and need to know TikTok Summer Updates Exciting updates and new features have arrived on TikTok, enhancing your scrolling experience. In this post, we'll explore these latest additions,...
Written by: Simon
Media Strategy
We are in a digital era. With Google’s recent announcement of its use of generative AI to boost search ads based on query context, it seems that we are pushing...
Written by: Simon
