Driving sustained 20% Year-on-Year Growth for a Chain of Entertainment Venues
20% revenue growth YoY
1.4 to 1.7 return customer rate increase
£5.63 return on investment
Driving 20% Year-on-Year Growth for a Chain of Entertainment Venues
1
The Brief
In a challenging year where consumer spending on entertainment venues softened, the business saw year-on-year momentum slowing. The objective was clear: deliver a material uplift and achieve 20% year-on-year growth.
2
Our Approach
We anchored the plan in commercial reality rather than channel outputs. First, we completed market and customer analysis to understand where demand was weakening, what audiences were still in-market, and which local factors were influencing venue performance.
We then translated those insights into an integrated strategy designed to do three things at once: increase visibility in priority catchments, acquire new customers efficiently, and re-engage lapsed and existing customers using first-party data. Geo-targeting was used to make the plan locally relevant at venue level, while messaging and investment were flexed to reflect audience intent and market conditions.
3
The Delivery
We delivered an integrated campaign framework that balanced reach with precision. Activity was tailored to local market conditions by venue, combining awareness-building media with targeted digital layers that captured demand and brought past customers back into the purchase cycle.
Performance reporting focused on business outcomes (new and returning customers) and was used to guide optimisation decisions throughout, ensuring growth was driven by what worked, not by assumptions.
"Their ability to connect insight to action is what sets them apart. The strategy was spot on, and the campaign was brilliantly executed, with strong growth across both new and returning customers."
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