We drove 20% year-on-year growth for an entertainment brand by using data-driven insights to deliver targeted, integrated campaigns across digital and traditional media.
50% organic traffic surge YoY
1.4 to 1.7 return customer rate increase
£5.63 return on investment
01
the brief
In a challenging year marked by reduced consumer spending on entertainment venues, our client faced slowing year-on-year performance. Our goal was ambitious yet clear: achieve a substantial 20% YOY growth.
02
our approach
We undertook comprehensive market analysis to identify key consumer trends, spending habits, and competitive positioning. Leveraging these insights, we developed a targeted, integrated media strategy designed to enhance brand visibility, attract new customers, and re-engage existing customers utilising 1st party data in our campaigns.
We combined high-impact digital marketing initiatives with precise geo-targeted campaigns, driving awareness through a strategic mix of online and traditional media channels, tailored specifically to local market conditions and audience preferences.
"Their ability to connect insight to action is what sets them apart. The strategy was spot on, and the campaign was brilliantly executed, with strong growth across both new and returning customers."
Get in touch
0148 495 9610
hello@mediaperformance.co.uk