Accelerating online sales growth by 70% for a high-street retailer
70% increase in online sales
£750,000 revenue growth
£4.87 ROI for every £1 invested
Driving Online Sales for The Original Factory Shop
1
The Brief
The Original Factory Shop is a prominent UK discount retailer with over 200 stores nationwide had historically prioritised high-street expansion. The challenge was to accelerate online sales growth quickly and profitably, using media that could convert high-intent shoppers while protecting efficiency.
2
Our Approach
We started with a diagnostic review of what was limiting online growth, assessing product performance, website usability, and customer behaviour patterns so the media plan was built around what would actually convert, not what would simply drive traffic.
From there, we designed a bottom-funnel strategy focused on capturing demand at the point of purchase, tightening targeting to high-intent audiences and sequencing retargeting to reduce wastage.
The outcome was a clear, conversion-led structure that prioritised products and audiences most likely to deliver incremental revenue, supported by continuous optimisation to improve return on investment.
3
The Delivery
We delivered a conversion-first ecommerce programme that turned insight into action: product and audience learnings shaped channel structure, budget weighting, and retargeting logic, creating a consistent pathway from high-intent discovery through to purchase.
The campaign was managed with an optimisation cadence designed to protect efficiency while scaling volume, ensuring investment stayed concentrated in the combinations of products, audiences, and formats that were driving the strongest outcomes.
"They brought the structure and focus we needed to accelerate our digital performance. The team understood our challenges and delivered a clear, data-led strategy that drove real returns from day one."
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