We used passenger behaviour insights to create a multi-channel campaign that raised awareness and drove bus usage for leisure by geo-targeting key routes and promoting appealing summer destinations.
19% YoY regional ticket sale surge
17% YoY revenue increase
9% YoY passenger volume growth
01
the brief
Boost passenger numbers and drive revenue during quieter summer months by attracting leisure travellers.
02
our approach
We began by diving deep into passenger behaviour insights to uncover what motivates bus usage for leisure activities. Using these insights, we crafted a dynamic, multi-channel campaign spanning both traditional and digital media.
The media strategy not only built broad awareness through Outdoor & VOD but also tactically highlighted specific routes with tightly geo-targeted digital media to enhance the wider mix.
We connected passengers directly with popular summer leisure destinations and events. By showcasing appealing day-out opportunities, we effectively inspired people to choose bus travel as their preferred leisure transport solution.
"What really stood out was Media Performance’s strategic thinking. They didn’t just run ads, they understood our audience, challenged our assumptions, and delivered a joined-up plan that made a real impact."
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0148 495 9610
hello@mediaperformance.co.uk