Driving passengers and 17% YoY revenue growth through targeted Outdoor and VOD
19% YoY regional ticket sale surge
17% YoY revenue increase
9% YoY passenger volume growth
We used passenger behaviour insights to drive revenue for Stagecoach Bus
1
The Brief
Increase passenger numbers and revenue through the quieter summer period by attracting leisure travellers and motivating discretionary journeys.
2
Our Approach
We led with behavioural insight, using passenger motivations to shape both channel roles and messaging priorities. The strategy was designed to build broad summer awareness while also converting that interest into action by focusing on the routes and locations most likely to drive incremental leisure travel.
Outdoor and VOD were used to create scale and salience, while tightly geo-targeted digital activity added precision around priority routes and local opportunity areas. The value add was the way the plan connected real leisure intent (days out, events, destinations) to route-level targeting, turning awareness into measurable demand.
3
The Delivery
We delivered a multi-channel summer activation that paired broad reach with route-level precision. Creative and targeting were aligned to local destinations and events, ensuring the campaign felt relevant and actionable rather than generic. Performance was managed as an integrated mix, with digital layers used to reinforce and amplify the wider awareness channels, helping drive sustained uplift across passenger volume, ticket sales, and revenue.
"What really stood out was Media Performance’s strategic thinking. They didn’t just run ads, they understood our audience, challenged our assumptions, and delivered a joined-up plan that made a real impact."
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hello@mediaperformance.co.uk