We launched a pan-European B2B campaign for SC Johnson Professional, using targeted digital channels to build brand awareness and prime key decision-makers ahead of sales outreach.
650,000 decision makers reached across Europe
3 minutes of branded content interacted with over 6 weeks
10% increase of brand awareness
01
the brief
SC Johnson Professional aimed to increase awareness and consideration of their cleaning and hygiene solutions among key B2B industries across Europe. They had produced a compelling video designed to drive engagement across core verticals and decision makers.
02
our approach
We executed a strategic media campaign across six targeted digital channels, ensuring we reached in-market decision-makers with sufficient frequency and impactful messaging. The objective was to generate brand familiarity and position the client prominently in the minds of potential customers, priming them effectively ahead of sales team outreach.
"We needed more than just media buying, we needed a partner who could think strategically across markets. Media Performance helped us cut through a crowded B2B space with clarity, creativity, and precision."
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0148 495 9610
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