Launching a B2B Cleaning & Hygiene Solution Across Europe
650,000 decision makers reached across Europe
3 minutes of branded content interacted with over 6 weeks
10% increase of brand awareness
We launched a pan-European B2B campaign for SC Johnson Professional
1
The Brief
SC Johnson Professional needed to increase awareness and consideration of its cleaning and hygiene solutions across European B2B sectors. They had strong video content and required a media strategy that would reach the right decision-makers at scale and build familiarity ahead of sales outreach.
2
Our Approach
We built a multi-market plan around the buying audience, not just the geography. The campaign was designed to reach in-market decision-makers across priority industries with enough frequency to land the message and move brand familiarity, using a coordinated activation across six digital channels. The strategic value came from ensuring consistency across markets while still maintaining targeting precision by sector and role, and by managing exposure and engagement so the video worked as a commercial priming tool for subsequent sales conversations.
3
The Delivery
We delivered a pan-European digital launch programme structured to maximise qualified reach and meaningful engagement with the core video asset. The campaign ran across six targeted channels with a frequency-led approach to build recognition over the six-week period, supported by reporting focused on decision-maker reach, engagement depth, and brand awareness uplift so the sales team had a warmer market to convert.
"We needed more than just media buying, we needed a partner who could think strategically across markets. Media Performance helped us cut through a crowded B2B space with clarity, creativity, and precision."
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0148 495 9610
hello@mediaperformance.co.uk