Radio Advertising with Media Performance

Advertise on Absolute Radio

Advertise on Absolute Radio at Media Performance

Absolute Radio spans across the entire U.K and reaches well over 2 million people each week.

The average listeners age for Absolute Radio is 40, allowing you to reach older people with higher levels of disposable income. These individuals are business professionals, parents and outgoing hobbyists with good social lives.

The Absolute network also spans Absolute Classic Rock, 60’s, 70’s, 80’s, 90’s and 00’s. Meaning this network allows us to reach a variety of demographics. Due to our bespoke relationship with Absolute, we can purchase airtime on all of these stations at a reduced rate.

Our in-depth planners are here to learn the ‘ins and outs’ of your business and present an airtime schedule completely bespoke to your business objectives. We tailor plans to your needs and ensure that all expenditure is justified and effective.

The regional transmitter splits also allows us to purchase this unique listening audience in different regions of the UK. This is ideal for location specific campaigns or for smaller budgets.

Let's Discuss your Advertise on Absolute Radio campaign

Advertise on Absolute Radio at Media Performance

Frequently Asked Questions

How much does it cost to advertise on Absolute?

Advertising campaigns are always bespoke to our client’s goals and we have ran campaigns on Absolute from £2500 – £100,000. It is all dependent on the size of the station’s audience. Advertising on Absolute London, their largest transmitter, typically costs £9,000 – £13,000 p/w for a medium weight campaign because you are broadcasting to nearly 1 million people. Advertising on the smallest regional station where the audience figures are <300,000, can start from £2500.

Does this include the cost for radio commercial production? If not how much is this and how does this work?

These costs are solely for airtime and do not include radio commercial production. We can streamline the full scope of building you an advert and you can read more about our offerings here.

The starting price for a single voiced commercial through Media Performance is £275, prices can range all the way up to £5000 dependent on the complexity of the advert. Also, we have to charge more if our advert is to be featured on a national transmitter.

How long is the advert, Does a longer advert cost more?

All the above costs are based on running a 30 second commercial, this is the industry standard and we often recommend advertisers proceed with this time-length to convey an effective message. However, you can advertise for 10, 20, 30, 40 or 60 seconds on the radio. As a general rule of thumb, 60 seconds would add about 80% onto our total investment whereas 10 seconds would decrease our total investment by around 50%. For a more accurate quotation contact one of our experts today.

What do you need from my business to build a bespoke plan?

For us to build you a bespoke plan, there are a few key things we need to learn from you to get to work:

What station(s) would you like to advertise on?
When would you want to commence this activity, and how long for?
Who are we targeting?
What is the goal(s) of the campaign?
Do you have a budget we can plan to?

It speeds up our process a lot if we can gather this information from you when enquiring on our website.

Finally, how do competitions, sponsorships etc. work? What are some of the creative things I can do on the radio?

These are always bespoke to our clients and often require higher budgets than traditional airtime. We have done some amazing creative campaigns on the radio here at Media Performance. We’ve run text to win competitions, in-app competitions, numerous sponsorship packages as well as dynamic creative adverts.

How We Advertise On Absolute Radio

We produce high quality radio commercials for exceptional value. We also buy the radio airtime at a remarkably low cost, so that you can take advantage of this high impact medium whatever your budget. This is why all of our clients appoint us to handle every aspect of their radio campaigns.

There are around 600 licensed radio stations in the UK, and we are the only contact you need to have direct access to each and every one. We streamline the whole process utilising our innovative and unique planning tools that simplify the process and make it much faster, getting you on air in no time at all.

Our in-house scriptwriters offer free scriptwriting service so you can ensure we get the right message to your customer every time. We take away all the stress of producing and planning radio campaigns by providing our advertisers with the options they need, all in one place. We offer the complete service, from your initial brief through to delivering your ads to the stations, taking care of everything along the way.

Contact Media Performance today about advertising on Absolute radio to see how our specialist ‘radio team’ can save you time, money and stress, whilst achieving substantial brand awareness and sales for your business.

Get in touch with one of our radio experts now to find more about airtime, production and costs to Advertise On Absolute Radio