17/07/23 // Uncategorized
Why TikTok Shop is essential to your e-commerce
Written by: Simon
Why TikTok Shop is essential to your e-commerce
The introduction of the infinite loop within TikTok Shop
The infinite loop works in-reflection to how the user can remain in-app to make purchases. The user can stay on the app while going through the marketing funnel, these 4 stages are:
Discovery
Consideration & Intent
️ Purchase
Review
By keeping the user on TikTok the infinite loop can generate a seamless shopping experience. Every part of their journey is ready for them to easily scroll through unlike any other platform.
The consumer journey is different on TikTok, your audience is more likely to stay engaged than on Meta. If you pull someone off the TikTok app the likelihood of bouncing is high as the platform is for entertainment.
TikTok has the advantage to bring the user on this journey and not be seen as advertorial with strategic and natural content. Your ads can be part of the scrolling experience and the content is aligned with the user with the algorithm.
How can you take advantage of this with Paid Ads?
Due to TikTok’s high engagement with User Generated Content (UGC) you can camouflage your adverts into the users FYP (For You Page). This blends in for a higher engagement result. There is still space for Professional Generated Content (PGC) however this isn’t as naturally focused on as UGC.
✔️ Top tip: Test your creative with UGC and PGC to see which style works best for your organic content and paid adverts.
By trialling between UGC and PGC you can target users directly to your products. There is a great opportunity to go a step-further a diver into the world of Influencer Marketing!
Through using influencers, you can directly showcase your products to the right users while increasing trust. Users want verification of their claims and review. They want the evidence from someone’s experience with the product or brand.
By using these methods to distribute your messaging you can direct your audience to the in-app TikTok Shop to complete their journey.
We can help you expand out further into TikTok, Influencer Marketing and take advantage.
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