About Media Performance
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We are all about local knowledge on a national scale.
If you are looking to plan an advertising campaign for £1,000 or £1 million, you need to understand how each region, city, town and household will engage with your message - this is where we come in.
Our team of handpicked professionals from across the UK combine their years of local media knowledge to deliver our clients with a tailored advertising approach to regional advertising unlike anywhere else.
We analyse your brand, your sector, your competitors and current market trends and explore the right advertising combinations that will work for your business.
Knowledge is power, and we use this to ensure that our clients receive the best rates possible, negotiating intelligently and firmly in order to deliver maximum cost efficiencies.
We look after clients of all shapes and sizes and we assign each campaign equal respect, care and diligence.
There are three core principles that we adhere to when planning and buying advertising campaigns for our clients, these are…
Knowledge Is Power
When it comes to media planning we take a totally objective view to developing integrated, cross media campaigns.
We look at what you have done before, combine this with our vast experience and expertise of what performs; we gather intelligence and make recommendations that we truly believe will achieve your targets - media selections that really work.
We give this independent and impartial advice totally free of charge.
There is no mystical magic formula involved but we do have a number of tricks up our sleeves. We keep the buying process fluid and know how to negotiate the lowest rates.
By constant monitoring and evaluation we know what is working and where best to channel the media spend. We believe that it is very often not about the size of your budget that gets the best deals but more to do with the relationships developed with the media owners and the conviction that you adopt when entering into negotiation.
When it comes to like for like buying we usually out perform other agencies with our unique approach.
At the end of the day it is all about results. And although the cost of the media is of paramount importance, we also look to leverage the optimum return by securing the best positions and achieving the strongest standout.
Combine this with smart planning and shrewd buying and you are on the way to optimum returns by reaching the right people, with the right message at the right time. It's about knowing what works and what doesn't, what everything is really worth, and what we should be getting for free.
Throughout the process we are constantly looking at the results to help identify new opportunities that will refine the returns even further. And when your campaign has been completed we'll provide a report and performance analysis, including return on investment statistics, whenever measurable.