Media Performance
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Digital Media
In the UK, “performance media” and “performance marketing” are often used interchangeably. That’s where the confusion starts, and where many strategies fall short. Here’s the practical way to think about...
Written by: Simon
Digital Media
Performance media has moved from niche discipline to the operating system of modern marketing. For UK CMOs and Marketing Directors under pressure to prove ROI, it offers something rare: a...
Written by: Simon
Digital Media
Google Ads has never been more powerful or more confusing on price. CPCs are rising, AI is reshaping auctions, and every blog seems to quote a different “average” cost. If...
Written by: Simon
Digital Media
If you work in marketing, you’ve probably noticed Google looking a little different lately. AI Overviews and AI Mode are popping up above the “blue links,” stitching together answers from...
Written by: Simon
Digital Media
Why Are Google Ads CPCs Increasing? Advertisers using Google Ads have seen their Cost Per Click (CPC) steadily rise in recent years. Across almost all industries, search advertising is becoming...
Written by: Simon
