Media Performance
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Digital Media
UK social media advertising spend hit £11.5 billion in 2025, a 21% increase on the previous year according to IAB UK's Digital Adspend study. That makes paid social the fastest-growing...
Written by: Simon
Digital Media
Meta is not making one change to its advertising platform. It is making several, all at once, and all pointing in the same direction: less manual control for advertisers, more...
Written by: Simon
Digital Media
Meta has changed how it measures clicks. On 3 March 2026, the platform announced a structural overhaul of its attribution framework, introducing a new category called “engage-through attribution” and narrowing...
Written by: Simon
