The Importance of Christmas Advertising

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The Importance of Christmas Advertising

Traditionally, in pre-Covid times, December brings with it many joys. Non-stop Christmas music on the radio, an extensive range of Christmas jumpers, the annual office party and of course, Christmas...

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Why radio advertising is more important than ever before

Advancements in technology have constantly changed how we consume content and in the face of it all, radio can be seen as an outdated type of advertising. In-fact, radio is...

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Meet the Micro Influencer, Kirsty Mead!

Following on from my previous blog ‘The Ultimate Guide To Influencer Marketing’, I wanted to introduce you to one of our Micro Influencers, Kirsty Mead! I virtually sat down with...

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Will Media Spend Ever Recover to Pre-Covid Levels?

Encase you hadn’t noticed…a lot has changed since the pandemic hit the UK back in March 2020. From not being able to see family, mandatory face masks to do the...

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Is VR Advertising scalable for the future?

The question of VR advertising and its scalability has cropped up again since Facebook’s rather disastrous announcement on the 28th October 2021 in which they introduced to the world their...

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The Ultimate Guide To Influencer Marketing

What is an ‘influencer’?  Have you ever recommended a restaurant, a fun day out or even your favourite perfume to a friend? Yes! Congratulations, you’re an influencer! This is because...

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How to ensure your high-profile influencer campaign is legal, decent, honest and truthful.

Molly Mae has hit the news again by falling foul of ASA Influencer Guidelines for the second time. A catalogue of errors that could have easily been avoided has resulted...

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Data Privacy and the Global Push for Transparency

Tides are changing for everyone in the digital advertising sphere… Cookies are to be phased out by 2022 according to Google’s new plan, which will have an immense impact on...

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The Importance of Paid Search Advertising and its Future in the Digital Sphere

In the digital world, paid search (pay-per-click or PPC) advertising is becoming something of an old dog, but keeps learning new tricks. PPC is one of the most utilised and...

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