Perspectives
Media Performance Perspectives
Explore our perspectives. Stay informed, stay inspired and stayahead with our latest thinking.
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Media Strategy
Cross-posting is when you schedule the same content across multiple platforms to save time when posting. This method is the process of sharing a piece of content across multiple platforms...
Written by: Simon
Media Strategy
Whilst Amazon are a well-known and established global brand in driving e-commerce sales and cloud computing services, they’re also the third largest digital advertising company behind Google and Facebook, hitting...
Written by: Simon
Media Strategy
The digital marketing landscape is constantly evolving, with the introduction of new media channels & different strategies aligned with this, there’s so much potential in reaching new users. Tik-Tok, being...
Written by: Simon
Media Strategy
With Sky and Virgin Media forecasted to lose one-sixth of their combined subscriber base over the next five years throughout Western Europe, the popularity of streaming services becomes an ever...
Written by: Simon
Media Strategy
A new wave is set to dawn upon us within the world of advertising. Many advertisers are looking for more up to date and engaging channels to reach their target...
Written by: Simon
Media Strategy
The complexity of measurement tagging seems to have increased now more than ever. With a range of different factors affecting marketers today, from regulation and technology changes to evolving customers’...
Written by: Simon
Media Strategy
“Normality has resumed” Is the quote of the day as fans across the U.K. welcome Chris Evans back to radio, debuting his new breakfast show after leaving BBC Radio 2...
Written by: Simon
Media Strategy
The term “omnichannel” marketing has long been prevalent since the digital era of advertising began. However, this isn’t one of those typically over-complicated and meaningless jargon terns that marketers throw...
Written by: Simon
Media Strategy
Facebook, now Meta, were in the news again last month, which isn’t too much of a surprise, however this time it’s not for an ‘interesting’ name change or tax avoidance....
Written by: Simon
Media Strategy
As we begin 2022, with the ever-advancing opportunities and technology we will be afforded, it is still important to look back. 2021 was a year full of uncertainty and unpredictability,...
Written by: Simon
