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Media Strategy
Facebook, now Meta, were in the news again last month, which isn’t too much of a surprise, however this time it’s not for an ‘interesting’ name change or tax avoidance....
Written by: Simon
Media Strategy
Google’s new update is its latest attempt to make the internet a safer, efficient, and more organised space. The core web vitals update has caused a bit of a stir...
Written by: Simon
Media Strategy
In today’s ever changing marketing climate, it’s hard to pinpoint what criteria is needed to define, create, or analyse a successful campaign. One important aspect to always consider however, is...
Written by: Simon
Media Strategy
Mother’s Day is a time for rejoice, a time to celebrate & appreciate our beloved Mothers whose sacrifice knows no bounds. But what does this mean for big brands? In...
Written by: Simon
Media Strategy
As we begin 2022, with the ever-advancing opportunities and technology we will be afforded, it is still important to look back. 2021 was a year full of uncertainty and unpredictability,...
Written by: Simon
Media Strategy
The term “omnichannel” marketing has long been prevalent since the digital era of advertising began. However, this isn’t one of those typically over-complicated and meaningless jargon terns that marketers throw...
Written by: Simon
Media Strategy
“Normality has resumed” Is the quote of the day as fans across the U.K. welcome Chris Evans back to radio, debuting his new breakfast show after leaving BBC Radio 2...
Written by: Simon
Media Strategy
Traditionally, in pre-Covid times, December brings with it many joys. Non-stop Christmas music on the radio, an extensive range of Christmas jumpers, the annual office party and of course, Christmas...
Written by: smith
Media Strategy
Advancements in technology have constantly changed how we consume content and in the face of it all, radio can be seen as an outdated type of advertising. In-fact, radio is...
Written by: smith
Media Strategy
Following on from my previous blog ‘The Ultimate Guide To Influencer Marketing’, I wanted to introduce you to one of our Micro Influencers, Kirsty Mead! I virtually sat down with...
Written by: smith
