Perspectives
Media Performance Perspectives
Explore our perspectives. Stay informed, stay inspired and stayahead with our latest thinking.
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Why Are Google Ads CPCs Increasing? Advertisers using Google Ads have seen their Cost Per Click (CPC) steadily rise in recent years. Across almost all industries, search advertising is becoming...
Written by: Simon
Media Strategy
Choosing between an integrated media agency and a group of specialist partners is a key decision for any marketing team. Do you go with a full-service agency that can handle...
Written by: Simon
Media Strategy
We’re excited to launch our brand-new website - a sleek, user-friendly experience designed to showcase our knowledge, expertise and work. If you’re looking to take your advertising campaigns to the...
Written by: Simon
Media Strategy
Why TikTok Shop is essential to your e-commerce The introduction of the infinite loop within TikTok Shop The infinite loop works in-reflection to how the user can remain in-app to...
Written by: Simon
Media Strategy
The trending and need to know TikTok Summer Updates Exciting updates and new features have arrived on TikTok, enhancing your scrolling experience. In this post, we'll explore these latest additions,...
Written by: Simon
Media Strategy
We are in a digital era. With Google’s recent announcement of its use of generative AI to boost search ads based on query context, it seems that we are pushing...
Written by: Simon
Media Strategy
You need to fill a job role urgently. But recruitment is tough. A job posting on your website alone just won’t cut it. You need to drive traffic to draw...
Written by: Simon
Media Strategy
In this blog we explore why direct mail continues to be a valuable media channel and how it can help you to grow your brand in a media landscape that...
Written by: Simon
Media Strategy
RAJAR Q1 2023 Performance The latest RAJAR audience figures show that in Q1 2023 a record 38.7m people are now tuning in to commercial radio every week, up 610,000 on...
Written by: Simon
Media Strategy
Cross-posting is when you schedule the same content across multiple platforms to save time when posting. This method is the process of sharing a piece of content across multiple platforms...
Written by: Simon
