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Why TikTok Shop is essential to your e-commerce
Why TikTok Shop is essential to your e-commerceThe introduction of the infinite loop within TikTok Shop The infinite loop works in-reflection to how...
The trending and need to know TikTok Summer 2023 Updates
The trending and need to know TikTok Summer 2023 UpdatesExciting updates and new features have arrived on TikTok, enhancing your scrolling...
Why print advertising isn’t dead just yet!
We are in a digital era. With Google’s recent announcement of its use of generative AI to boost search ads based on query context, it seems that we...
How do I recruit for my next role via paid media?
You need to fill a job role urgently. But recruitment is tough. A job posting on your website alone just won’t cut it. You need to drive traffic to...
Why Direct Mail Will Continue to Make an Impact in The Digital Age
In this blog we explore why direct mail continues to be a valuable media channel and how it can help you to grow your brand in a media landscape...
RAJAR Q1 2023 Performance
RAJAR Q1 2023 Performance The latest RAJAR audience figures show that in Q1 2023 a record 38.7m people are now tuning in to commercial radio...
Why cross-posting is hindering your engagement and disappointing your audience
Cross-posting is when you schedule the same content across multiple platforms to save time when posting. This method is the process of sharing a...
How Amazon is becoming a prominent force in advertising
Whilst Amazon are a well-known and established global brand in driving e-commerce sales and cloud computing services, they’re also the third largest...
Everything you need to know about Tik-Tok advertising
The digital marketing landscape is constantly evolving, with the introduction of new media channels & different strategies aligned...
The Rise of Streaming, SVOD & AVOD
With Sky and Virgin Media forecasted to lose one-sixth of their combined subscriber base over the next five years throughout Western…
The ever-growing importance of Programmatic Advertising
A new wave is set to dawn upon us within the world of advertising. Many advertisers are looking for more up to date and engaging...
The changing Eco-system of measurement tagging
The complexity of measurement tagging seems to have increased now more than ever. With a range of different factors affecting marketers…
Google’s Core Web Vitals
Google’s new update is its latest attempt to make the internet a safer, efficient, and more organised space. The core web vitals...
The Confusing World of Data in Marketing
In today’s ever changing marketing climate, it’s hard to pinpoint what criteria is needed to define, create, or analyse a...
The Complete Guide to Mother’s Day Marketing
Mother’s Day is a time for rejoice, a time to celebrate & appreciate our beloved Mothers whose sacrifice knows no bounds. But what...
2021 in Marketing Campaigns
As we begin 2022, with the ever-advancing opportunities and technology we will be afforded, it is still important to look back. 2021...
Action Against the Tech Giants
Facebook, now Meta, were in the news again last month, which isn’t too much of a surprise, however this time it’s not for an…
Why Having an Omnichannel Marketing Strategy is Essential to Achieving Your Business Objectives
In this months blog we learn more on omnichannel marketing strategies, their effectiveness and how they can work for you.
Chris Evans Takes Over Virgin Radio Breakfast Show
“Normality has resumed” Is the quote of the day as fans across the U.K. welcome Chris Evans back to radio, debuting his new...
The Importance of Christmas Advertising
Traditionally, in pre-Covid times, December brings with it many joys. Non-stop Christmas music on the radio, an extensive range of…
Why radio advertising is more important than ever before
Advancements in technology have constantly changed how we consume content and in the face of it all, radio can be seen as an outdated…
Meet the Micro Influencer, Kirsty Mead!
Following on from my previous blog ‘The Ultimate Guide To Influencer Marketing’, I wanted to introduce you to one of our Micro…
Will Media Spend Ever Recover to Pre-Covid Levels?
Encase you hadn’t noticed…a lot has changed since the pandemic hit the UK back in March 2020. From not being able to see family,…
Is VR Advertising scalable for the future?
The question of VR advertising and its scalability has cropped up again since Facebook’s rather disastrous announcement on the 28th…
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