Media Trends & Market News

January 24, 2019

"Normality has resumed" Is the quote of the day as fans across the U.K. welcome Chris Evans back to radio, debuting his new breakfast show after leaving BBC Radio 2 in December 2018. 

Evans, who fronted Radio 2’s breakfast show for nine years launched his new programme on Monday morning with the words: “I say, this is very exciting.”

“It’s so great to be ba...

November 20, 2018

Research has shown that the average TalkSPORT radio advertising campaign returns £8 for every £1 investment.

TalkSPORT is the worlds leading sports radio station. Reaching around 3 million each an every week, TalkSPORT provides huge opportunity for advertisers looking to reach an in-trend, ever growing sport fanatic audience. 

Over 80% of the listeners are...

January 10, 2018

From the beginning of February 2018, Hello London will be launching the DX3 network. 

The network will consist of 60 new digital displaysspanned across the London Underground, hosting full-motion, dynamic content, which consumers will be able to observe while standing on the platform. Brands like LG, Gillette, EOS, Jaguar and Tesco will be the first to fea...

October 13, 2017

LBC 97.3 is Leading Britain’s Conversation, initially changed from London’s Biggest Conversation back in 2014. 

LBC reaches more than 1.5 million listeners every week through the London Transmitter and digital radios (DAB) throughout the U.K.

The station provides 24/7 interaction with their listeners - evoking honest, edgy yet moving open debate conversat...

September 28, 2017

Media agencies were born from traditional advertising agencies. What separated them from the crowd was their ability to be able to buy a variety of media formats more effectively and efficiently then that of a standard agency. 

Over time, media agencies became more suited to specific clients; business owned managers, direct response advertisers a...

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