Perspectives
Media Performance Perspectives
Explore our perspectives. Stay informed, stay inspired and stayahead with our latest thinking.
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Media Strategy
Cross-posting is when you schedule the same content across multiple platforms to save time when posting. This method is the process of sharing a piece of content across multiple platforms...
Written by: Simon
Media Strategy
Whilst Amazon are a well-known and established global brand in driving e-commerce sales and cloud computing services, they’re also the third largest digital advertising company behind Google and Facebook, hitting...
Written by: Simon
Media Strategy
The digital marketing landscape is constantly evolving, with the introduction of new media channels & different strategies aligned with this, there’s so much potential in reaching new users. Tik-Tok, being...
Written by: Simon
Media Strategy
With Sky and Virgin Media forecasted to lose one-sixth of their combined subscriber base over the next five years throughout Western Europe, the popularity of streaming services becomes an ever...
Written by: Simon
Media Strategy
A new wave is set to dawn upon us within the world of advertising. Many advertisers are looking for more up to date and engaging channels to reach their target...
Written by: Simon
Media Strategy
The complexity of measurement tagging seems to have increased now more than ever. With a range of different factors affecting marketers today, from regulation and technology changes to evolving customers’...
Written by: Simon
Media Strategy
In today’s ever changing marketing climate, it’s hard to pinpoint what criteria is needed to define, create, or analyse a successful campaign. One important aspect to always consider however, is...
Written by: Simon
Media Strategy
Google’s new update is its latest attempt to make the internet a safer, efficient, and more organised space. The core web vitals update has caused a bit of a stir...
Written by: Simon
Media Strategy
Mother’s Day is a time for rejoice, a time to celebrate & appreciate our beloved Mothers whose sacrifice knows no bounds. But what does this mean for big brands? In...
Written by: Simon
Media Strategy
As we begin 2022, with the ever-advancing opportunities and technology we will be afforded, it is still important to look back. 2021 was a year full of uncertainty and unpredictability,...
Written by: Simon
