Perspectives
Media Performance Perspectives
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Media Strategy
Facebook, now Meta, were in the news again last month, which isn’t too much of a surprise, however this time it’s not for an ‘interesting’ name change or tax avoidance....
Written by: Simon
Media Strategy
The term “omnichannel” marketing has long been prevalent since the digital era of advertising began. However, this isn’t one of those typically over-complicated and meaningless jargon terns that marketers throw...
Written by: Simon
Media Strategy
“Normality has resumed” Is the quote of the day as fans across the U.K. welcome Chris Evans back to radio, debuting his new breakfast show after leaving BBC Radio 2...
Written by: Simon
Media Strategy
Traditionally, in pre-Covid times, December brings with it many joys. Non-stop Christmas music on the radio, an extensive range of Christmas jumpers, the annual office party and of course, Christmas...
Written by: smith
Media Strategy
Advancements in technology have constantly changed how we consume content and in the face of it all, radio can be seen as an outdated type of advertising. In-fact, radio is...
Written by: smith
Media Strategy
Following on from my previous blog ‘The Ultimate Guide To Influencer Marketing’, I wanted to introduce you to one of our Micro Influencers, Kirsty Mead! I virtually sat down with...
Written by: smith
Media Strategy
Encase you hadn’t noticed…a lot has changed since the pandemic hit the UK back in March 2020. From not being able to see family, mandatory face masks to do the...
Written by: smith
Media Strategy
The question of VR advertising and its scalability has cropped up again since Facebook’s rather disastrous announcement on the 28th October 2021 in which they introduced to the world their...
Written by: smith
Media Strategy
What is an ‘influencer’? Have you ever recommended a restaurant, a fun day out or even your favourite perfume to a friend? Yes! Congratulations, you’re an influencer! This is because...
Written by: smith
Media Strategy
Molly Mae has hit the news again by falling foul of ASA Influencer Guidelines for the second time. A catalogue of errors that could have easily been avoided has resulted...
Written by: smith
